Requirement # 1:
You have to state that cookies are used by Google and other third party vendors so that they can strategically place advertisements on the website that they are visiting (in this case, your website). Advertisers base their ads on users’ browsing activities when they visit your website or other websites.
Twitter has notably done a decent job in satisfying this prerequisite.
“We may tailor the Services for you based on your visits to third-party websites that integrate Twitter buttons or widgets. When these websites first load our buttons or widgets for display, we receive Log Data that includes the web page you visited and a cookie that identifies your browser (“Widget Data”). After a maximum of 10 days, we start the process of deleting, de-identifying, or aggregating Widget Data, which is usually instantaneous but in some cases may take up to a week. We may use Widget Data to tailor content for you, such as suggestions for people to follow…”
Take note that on this excerpt, Twitter widgets that are strategically placed on other websites were mentioned, and it was further explained that the information that those widgets are able to gather valuable information are to be used to suggest people on Twitter that you might be interested in following.
Requirement # 2:
You should also disclose that the use of advertising cookies by Google allows it as well as its partners to serve ads to your web visitors. The advertisements are served to them based on their activities during their prior visit to your website as well as other sites.
“Examples of the information we collect and analyze include the Internet protocol (IP) address used to connect your computer to the Internet; login; e-mail address; password; computer and connection information such as browser type, version, and time zone setting, browser plug-in types and versions, operating system, and platform; purchase history, which we sometimes aggregate with similar information from other customers to create features like Top Sellers ; the full Uniform Resource Locator (URL) clickstream to, through, and from our Web site, including date and time; cookie number; products you viewed or searched for; and the phone number you used… “
Amazon was able to disclose that they are collectively gathering information from cookies retrieved from the visitor’s browsing history to create the Top Sellers feature on their website.
Requirement # 3:
You need to explicitly mention that they DO have an option to refuse to have their information collected in terms of cookies. This is by instructing them to set their preference on Ads Settings. You may also ask them to opt out of advertising based on prior activities on various websites that they have surfed by visiting http://www.aboutads.info.
Facebook has successfully adhered to this condition based on the excerpt listed below:
“Some of the ads you see are based on your activity on websites and apps beyond the Facebook family of companies. We call this online interest-based advertising. You can control whether you see online interest-based ads from Facebook in your ad settings. The Facebook Audience Network is a way for advertisers to show you ads in apps and websites beyond the Facebook family of companies. One of the ways Audience Network shows relevant ads is by using your ad preferences to determine which ads you may be interested in seeing. You can control this in your ad settings.”
Note that Facebook highlighted that the website visitors have an option to take control of the advertisements shown on their webpage. Moreover, the link to ad settings is also presented at the end of the paragraph.
Opting Out of Third-party Ad Servers
The third-party vendors’ cookies can also be utilized to display advertisements on your own website. You actually have an option to eliminate this by opting out of third-party serving, which is by disabling image ads.
Don’t Want to Opt Out?
“Our site includes third-party advertising and links to other Web sites. For more information about third-party advertising at Amazon.com, including personalized or interest-based ads, please read our Interest-Based Ads policy.”
Simply said, Amazon just had to give their visitors a heads up that there are advertisements from third-party vendors on their website.
Links to the ad networks and third-party vendors should be provided, and you should advise your website visitor to opt out of personalized advertising by going to their respective websites and disabling image ads. You may also have them visit http://www.aboutads.info.
“You can opt-out of the use of Non-Personally Identifiable Information for these advertising purposes by two such Third Party Advertising Service Providers, Adobe Audience Manager (formerly known as Demdex) and DoubleClick/Google, by using those Third Party Advertising Service Providers’ opt-out tools. You can access the Adobe Audience Manager/Demdex tool at http://www.donottarget.com and the DoubleClick tool at http://www.google.com/intl/en/privacy/ads or as further described immediately below.We also may from time to time permit other Third Party Advertising Service Providers to collect Non-Personally Identifiable Information on the Property. Some of these Third Party Advertising Service Providers may participate in the Network Advertising Initiative’s Opt-Out Tool…”
A link to one of ParamountMovies’ advertisers’ settings page is emphasized on this excerpt. Additionally, the opt-out option is also mentioned.Does it have to be in a particular language?